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A pharmaceutical company needed a trusted partner to support coverage of key data and industry presentations, and also probe key intelligence questions at booths of American College of Cardiology 2025 Conference 

Case Study - 3

Case Study - Conference Coverage

Situation

A pharmaceutical company needed a trusted partner to support coverage of key data and industry presentations, and also probe key intelligence questions at booths of American College of Cardiology 2025 Conference

Task

Cover key agreed-upon sessions and convey key takeaways as a real-time alert and daily summary. The final report will include full details, including background context, insights, and implications.

Action

  • Conference Planning:  Created a smart planner to track and sort important presentations by time, location, company, etc
  • Prioritization:  Ranked each session by importance and explained why
  • Communication:  Agreed on the best way to share information
  • Session Coverage:  Covered agreed-upon sessions and talked with presenters to fill in knowledge gaps
  • Real-time alerts: Shared the most important takeaways from top-priority sessions
  • Daily Summary: To provide an additional perspective and highlight the trends for the day’s sessions
  • Flash Report: Top-line overview of conference findings delivered within 3 business days
  • Final Report: Detailed report highlighting competitor activity, changes in messaging, and threat matrix delivered within 10 business days
  • Presentation: Co-led a debrief to share learnings with the stakeholders

Result

Client gained all the insights they needed to know from the conference, in an easy-to-grasp and timely fashion